As previously mentioned in our blog posts, we are pleased to announce that our Youngsters report is here - Young Consumers: Segmenting a Generation.

The current report has been coordinated by Questia team and includes data from desk research and a recently conducted public opinion survey. The analysis comprises key insights on youngsters behaviour and interests, as well as a lifestyle segmentation.

“Young Consumers: Segmenting a Generation” addresses any academic and business audience who is interested in understanding the younger generation, its values, lifestyle and purchasing behaviour. The paper aims to help professionals get insights on this target, anticipating their needs and offering them tailor-made products, services and brands.

Click here to download the free report and contact us at if you would like to find out more about Questia. We are happy to support you with any questions you might have.

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