Today, we focus our methodological article on the dominant and emerging Segmentation approaches. As we know, quantitative research offers a wide range of consumer segmentation techniques, most of them being...
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Today, we focus our methodological article on Profiling surveys. As discussed in a previous article, traditional research usually offers a static, one-shot view of the customer. But consumers’ perceptions and...
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Today, we focus our methodological article on Whitepapers. As discussed in my previous article, traditional research often proposes a static, one-shot view of the customer. But whether you are launching...
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This Thursday, Questia Group continues posting on the new section of its blog, in which you can read more on the methodological aspects of market research and the constant developments...
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