Today, we focus our methodological article on the dominant and emerging Segmentation approaches. As we know, quantitative research offers a wide range of consumer segmentation techniques, most of them being...
Read more
Today, we focus our methodological article on Profiling surveys. As discussed in a previous article, traditional research usually offers a static, one-shot view of the customer. But consumers’ perceptions and...
Read more
Today, we focus our methodological article on Whitepapers. As discussed in my previous article, traditional research often proposes a static, one-shot view of the customer. But whether you are launching...
Read more
Featured
This Thursday, Questia Group continues posting on the new section of its blog, in which you can read more on the methodological aspects of market research and the constant developments...
Read more