Experiential Marketing
Experiential marketing (also called engagement marketing, event marketing) is a type of marketing strategy based on direct engagement of the customer with the brand. In other words, the customer is...
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Browsing: Experential consumption
(Re)emerging Trends: Music Festivals
In this article, Questia Group focuses on festivals. Our research was conducted through an online survey on our platform http://questia.ro covering 679 respondents, with a plus or minus...
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New Technologies and Cultural Consumption
This Tuesday Questia Group focuses on online cultural consumption and attitudes towards digital piracy. Our research was made through an online survey on our platform www.questia.ro covering 504...
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Does Consumption Lead to Gratitude?
Monday is here and so are the latest updates from Questia Group This week’s study focuses on two different types of consumption: material and experiential. Our research was made...
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