Browsing: Experential consumption
Experiential marketing (also called engagement marketing, event marketing) is a type of marketing strategy based on direct engagement of the customer with the brand. In other words, the customer is...
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In this article, Questia Group focuses on festivals. Our research was conducted through an online survey on our platform http://questia.ro covering 679 respondents, with a plus or minus...
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This Tuesday Questia Group focuses on online cultural consumption and attitudes towards digital piracy. Our research was made through an online survey on our platform www.questia.ro covering 504...
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Monday is here and so are the latest updates from Questia Group This week’s study focuses on two different types of consumption: material and experiential. Our research was made...
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