At the beginning of this year, Collaborata, the market-research marketplace, announced the launch of a new Customer Concierge Service meant to help clients place their market research projects with the...Read more
Photo copyright by Spiegel Online Last week, Spiegel Online published a report on manipulation and fraudulent practices in market research. Discussing about Germany’s largest online news portal, the source...Read more
As we have previously discussed, there are some emerging topics in the market research area for a few years now, raising from two main directions: technological developments and business requirements....Read more
Enciclopedia cercetării de piață – Capitolul 4: Care sunt metodologiile de cercetare de piață calitative?
Dacă deții o companie sau ai un rol activ în organizația pentru care lucrezi, cel mai probabil te-ai gândit la un moment dat la una dintre următoarele întrebări: “Cine e...Read more
A few weeks ago, Brandwatch launched Image Insights, the image detection and analysis tool. Basically, the finding based on which this new methodology has emerged is that 80% of the...Read more
As previously mentioned in our blog posts, we are pleased to announce that our Retail Banking Whitepaper is here - Towards the Digital Age of Banking and the Omnichannel Consumer....Read more
Today, we focus our methodological article on Whitepapers. As discussed in my previous article, traditional research often proposes a static, one-shot view of the customer. But whether you are launching...Read more