Movie Consumption and Interest in the Oscars
In this article, we highlight some interesting data regarding people’s interest in this year’s 90th Academy Awards, also known as The Oscars. The research consisted of an online survey conducted on our platform www.questia.ro and it was active between 7 and 9 March 2018. The survey covered 500 respondents, with a +/- 4% margin of error when reported to the Romanian online population.
This year’s Oscar’s Academy Awards scored the lowest ever ratings recorded, according to Nielsen viewing figures for the ceremony. This even made Donald Trump tweet that “Problem is, we don’t have Stars anymore - except your President (just kidding, of course)!”.
At the ceremony, Frances McDormand urged all the women who had been nominated to stand, referring to the #TimesUp movement that began after Hollywood was enveloped in a sexual harassment scandal.
The Oscar for best picture went to The Shape of Water, best actress won Frances McDormand, for her performance in Three Billboards Outside Ebbing, Missouri, while Gary Oldman won best actor for his role in Darkest Hour. Both The Shape of Water and Three Billboards spurred controversy. The first, because it is familiar to the movie Amphibian Man quite popular in the 60’s in Russia; while the other portrays new modes of civic disobedience and started to gain momentum in the recent global anti-gun protests.
Generally, respondents say that they usually watch movies and series on TV, followed by national and international news, as well as documentaries, music and reality shows.
Asked on what channels they usually watch movies and series, respondents said they watch them on TV, however they use mixed channels as well, half declaring that they watch both on TV and online. Only a quarter say they watch movies and series exclusively online.
Despite the high percentage of people interested in movies and series, only a quarter said they are interested in the Oscars. Although the Oscar awareness scored very high, just a quarter said they are interested in the Academy Awards, and only very few have watched it on the 4th of March.
Respondents were generally satisfied with the main winners at the Oscars, most said that Gary Oldman deserved the ‘Best actor’ Oscar, followed by Frances McDormand, in Three Billboards Outside Ebbing, Missouri. The Shape of Water is also considered a good fit for winning the best picture, however, with lesser degree of acceptance.
Darkest Hour and The Shape of Water are the most watched movies from this year’s Oscar nominated films, followed by The Post, Get Out and Dunkirk. On the other hand, Call me by your name and Phantom Thread, are the least watched movies.
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